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Swiss-Korean Souvenir Market

4321-Market, launched by ECAL alumni in Seoul in 2020, is a market that opens yearly around the holiday season where the public meets new products designed by emerging designers. In 2023, for the occasion of the 60th anniversary of diplomatic relations between Korea and Switzerland, 20 designers have collaborated and contributed by crafting unique souvenirs that symbolize both countries around the theme of "blooming friendship between Switzerland and Korea”. These souvenirs serve as tangible reminders, capturing the essence of joyful moments experienced during travels in each other's country.


With the support of the Embassy of Switzerland in the Republic of Korea.


Swiss-based Designers: 

  • Victor Moynier & Amandine Gini
  • Anne Bachmann
  • Nina Treichler
  • Kevin Dizami
  • Anthony Guex
  • Eva-Maria-Beer & Flavia Brändle
  • Laurin Schaffner & Kosha Ahmadi
  • Milagros Rodriguez


Korea-based Designers:

  • Chelsea Jihong Park
  • Yesul Jang
  • Mingoo Yoon
  • Minoh Song
  • Yeyeon Park
  • Youjeong Jeong & Jakob Reuter
  • Soyoung Kim
  • Seungmok Lee


Located on
First floor

It was a pleasure to welcome you to the House of Switzerland Milano 2024!

See you next year at the Milano Design Week! Save the date: 7.–13. April 2025

What’s all about?

At the 2025 Milano Design Week, the Swiss Arts Council Pro Helvetia and Presence Switzerland will once again showcase the wealth of Swiss-related talents from the world of contemporary design.Under the theme of “Collaboration” and how it nurtures design, the collective exhibition will bring together emerging designers, studios, universities, brands, and galleries.

While giving a physical platform to the Swiss design industry, the initiative seeks to give visibility and connect its players with the international design industry.

Do you want to join the 2025 edition?

The Open Call for projects will open at the end of Summer. Just as the previous years, the selection will be curated by an external jury.

Visit the 2024 edition
Visit the 2023 edition

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Casa degli Artisti
Corso Garibaldi 89/A
Via Tommaso da Cazzaniga
20121, Milano, IT

Opening hours
10am – 8pm


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