Non-Commercial
HOUSE OF SWITZERLAND MILANO - “IN COLLABORATION” – MILANO DESIGN WEEK 2025
The House of Switzerland Milano is a joint project by the Swiss Arts Council Pro Helvetia and Presence Switzerland. This three-year initiative (2023-2025) is a platform to present the ingenuity and innovative power of Swiss design and its importance as a design nation during Milano Design Week. It aims to offer participants an international stage, giving visibility in press and fostering business opportunities. Built around a yearly theme, the House of Switzerland Milano showcases Swiss design through a collective show with emerging designers, studios, brands and institutions.
For Milano Design Week 2025, taking place from 7 to 13 April 2025, the House of Switzerland Milano will once again set up its quarters in the iconic Casa degli Artisti – a three-storey building composed of indoor and outdoor spaces, with a total surface of 1060 m2 plus a 2000 m2 garden, located in the heart of the Brera district.
OPEN CALL FOR EXHIBITORS
For this edition, the focus is to present how Swiss design works in collaboration.
From international associations and interdisciplinary initiatives to embracing diversity or simply fostering a spirit of togetherness, the House will demonstrate how collaboration unites individuals in the pursuit of common goals.
To explore, respond, or even challenge the theme, the House of Switzerland Milano is opening a call for exhibitors. Emerging designers are invited to apply with a single product for inclusion in a group show, while brands and institutions can submit an exhibition concept presenting a new collection, product or project. An international selection committee will evaluate and select the exhibitor based on the quality of their work, its alignment with the theme, innovative approach, and its contribution to a more sustainable world.
SELECTION COMMITTEE
Johanna Agerman Ross, Conran Foundation Chief Curator, Design Museum (DK/UK)
Maddalena Casadei, Designer & Art Director (IT)
Max Fraser, Editorial director, Dezeen (UK)
Marie Hesseldahl, Design Director, +Halle (DK)
Janni Vepsäläinen, Creative director, Iittala (FL)
SELECTION TIMELINE
Open call 02.09.2024 - 02.10.2024
Deadline 02.10.2024 (23:59 CET)
Jury 15.10.2024
Selection notification 16.10.2024 – 30.10.2024
CATEGORY: NON-COMMERCIAL EXHIBITORS
Format: The exhibitor presents a self-managed and produced exhibition
Location: Indoor (ground, first, second floor) or outdoor space (terraces)
Application criteria:
- The theme “in collaboration” is at the heart of the proposal
- The project(s) that will be presented in the exhibition must be newly released
- A first version of the exhibition scenography is required
- Multi-partners proposals are accepted
- The organisation must have its head office in Switzerland
Participation fee: Between CHF 250-300/m2, depending on location in the House. With this price per square meter, the exhibitor contributes to financially cover and benefit from the following services:
- Rental fee of the space
- Communication:
- Visibility for the House of Switzerland Milano
- PR-press kit
- Press day
- Online communication
- Access to press pictures
- Events: Participation and invitations
- Scenography and signaletic for the common areas
- Operations: staff, utilities, and security
- Project management
Not included:
- Exhibition–related costs: production, installation, dismantling, transport, customs
- Accommodation and travel
- Insurances
- Tailor-made PR activities
Have a look at the House of Switzerland presentation deck to discover the House and conditions in detail: Deck 2025
Application via: link to form – deadline: 02.10.2024 at 23:59 CET
REFERENCES AND IMPORTANT DOCUMENTS
- Presentation: Deck 2025
- Space: Images and Plans
- Press kit 2024: Media Corner (design.swiss)
- Website: www.design.swiss
- Instagram: https://www.instagram.com/prohelvetia_design/
QUESTIONS
Don't hestitate to reach out to: info@design.swiss
PARTNERS
Casa degli Artisti, Consulate General of Switzerland in Milano