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The Factory of Joy

The Institute of Contemporary Design Practices (ICDP), as part of the Basel Academy of Art and Design, is exploring the notion that joy is essential to design practice and a vital ingredient to creativity. With students approaching each project with positivity, they continue to implement joy while critically analysing their working methods and the paradigm of design with its linear problem-solving approach. Conceived within a cabinet of wonders that plays with the perception of space, this exhibition showcases a diverse collection of objects alluding to such emotions that lay the foundation for many art and design projects undertaken. The work has been created by Bachelor and Master students who address questions of technology, culture and sustainability with the installation inviting visitors to engage in thought-provoking narratives.




Head of Academy of Art and Design, FHNW: 

  • Prof. Dr. Claudia Perren 

Head of ICDP and Program Industrial Design: 

  • Prof. Werner Baumhakl  

Head of Masterstudio Design: 

  • Prof. Nicole Schneider  

Creative Direction: 

  • Prof. Werner Baumhakl
  • Anastasia Bull
  • Adrian Forkin  

Graphic Design: 

  • Sina Gerschwiler

Concept Photography: 

  • Camilla Fivian  

Photography Assistant: 

  • Nils Richli


  • Eva Böhlen


  • Hanne Ossler
  • Giordano De Grandis
  • Silas Moser


  • Yolanda Blum
  • Melanie Giesin
  • Hannah Weisbrod
  • Giordano De Grandis
  • Seraphin Kammermann
  • Emily Latino
  • Soana Luvenga
  • Ariana Bressan
  • Yannis Hotz
  • Silvan Lupp

Photography Exhibition: 

  • Linus Lederle
  • Nils Richli


Fiona Handermann, Max Kohli, Stephan Jäger, Mélody Schulthess, Loris Bee, Luc Reinacher, Yannis Hotz, Juri Nievergelt, Michael Rüegsegger, Sophie Ludvig, Angelina Costoglus, Reto Monigatti, Lena Huwiler, Lea Thürlemann, Seraphin Kammermann, Silvan Lupp, Michael Gerber, Maria Smigielska, Josef Griesbach, Thomas D’Enfert, Charlotte Marie Adank, Simon Balmer, Moritz Häberlin, Felix Jordi, Nina Lundvik, Pascal Lüthi, Svenja Mischler, Benjamin Opderbecke, Samuel Schori, Laura Strazza, Aron Stucki, Lorena von Büren, Joel Walder, Noah Wellinger, Eric Werro, Vera Vogelsanger


Prof. Werner Baumhakl, Prof. Nicole Schneider, Jesper Kouthoofd from Teenage Engineering, Yael Mer from Raw-Edges Design Studio, Stephanie Blanchard from Iammi Studio, Nicolau dos Santos from Iammi Studio, Ricardo Orts from Ulises, Erika Marthins, Sven Adolph, Adrian Forkin, Pia Scharf, Johannes Fuchs

Gadget Design: 

  • Linus Lederle
  • Lukas Ingold
  • Aaron Joss
  • Felix Jordi 

It was a pleasure to welcome you to the House of Switzerland Milano 2024!

See you next year at the Milano Design Week! Save the date: 7.–13. April 2025

What’s all about?

At the 2025 Milano Design Week, the Swiss Arts Council Pro Helvetia and Presence Switzerland will once again showcase the wealth of Swiss-related talents from the world of contemporary design.Under the theme of “Collaboration” and how it nurtures design, the collective exhibition will bring together emerging designers, studios, universities, brands, and galleries.

While giving a physical platform to the Swiss design industry, the initiative seeks to give visibility and connect its players with the international design industry.

Do you want to join the 2025 edition?

The Open Call for projects will open at the end of Summer. Just as the previous years, the selection will be curated by an external jury.

Visit the 2024 edition
Visit the 2023 edition

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Casa degli Artisti
Corso Garibaldi 89/A
Via Tommaso da Cazzaniga
20121, Milano, IT

Opening hours
10am – 8pm


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In association with