Designed in CH Made in JP

Designed by ECAL and produced by Karimoku New Standard for the Swiss pavilion in 2025 World Expo in Osaka, Kansai, Japan.

Designed in CH Made in JP is a cross-cultural collaboration from the MA Product Design programme at ECAL, Karimoku New Standard (KNS) and Presence Switzerland. Asked to design wooden chairs for the Swiss Pavilion at the World Exhibition in Osaka, Japan, ECAL’s students presented their designs with one selected for production in partnership with Japanese furniture makers KNS. With some designs taking stimulus from the pavilion’s scenography, others reference cultural iconography while celebrating the symbiosis between the two nations. Each chair’s unique narrative displays how the heritage of both nations are aligned to values of craftsmanship and innovation.