Led by one of the guiding principles of the FREITAG manifesto ‘we prefer access over ownership’, this project focuses on having access to products versus owning and maintaining them. This model makes particularly good sense with travel bags, and FREITAG is continually experimenting with different loan offers. For this year's Milano Design Week, the Zurich-based brand has come together with ECAL Bachelor Industrial Design students, under the guidance of designer Christophe Guberan, to create a series of enjoyable yet practical product cases that embrace those values of sharing and community. This project also addresses wider issues of our consumption habits and concentrates on solutions which contribute towards a more virtuous circular economy. And, in responding to the theme, it reflects on the circularity of joy itself and how it is passed on from creator to its users, altering the consumption experience.
Credits
ECAL Director:
- Alexis Georgacopoulos
Head of Bachelor Industrial Design:
- Stéphane Halmaï-Voisard
Tutor:
- Christophe Guberan
Deputy:
- Margo Clavier
Assistants:
- Sebastiano Gallizia
- Bruno Pauli Caldas
- Chiara Torterolo
Students:
- François Ader
- Matteo De Carlo
- Max Dressendörfer
- Oriana Gonzalez
- Alice Graff
- Titouan Longatte
- Maëlle Roten
- Joab Schneiter
- Noah Stanley
- Gaia Vital
Communications:
- Romaine Delaloye
Photography/Video:
- Jasmine Deporta
- Marvin Merkel
- Michaël Pica
Graphic Design:
- Benoît Brun
Scenography:
- Anthony Guex
Partner:
- FREITAG lab. ag
