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Access over Ownership

Led by one of the guiding principles of the FREITAG manifesto ‘we prefer access over ownership’, this project focuses on having access to products versus owning and maintaining them. This model makes particularly good sense with travel bags, and FREITAG is continually experimenting with different loan offers. For this year's Milano Design Week, the Zurich-based brand has come together with ECAL Bachelor Industrial Design students, under the guidance of designer Christophe Guberan, to create a series of enjoyable yet practical product cases that embrace those values of sharing and community. This project also addresses wider issues of our consumption habits and concentrates on solutions which contribute towards a more virtuous circular economy. And, in responding to the theme, it reflects on the circularity of joy itself and how it is passed on from creator to its users, altering the consumption experience.




ECAL Director: 

  • Alexis Georgacopoulos  


Head of Bachelor Industrial Design: 

  • Stéphane Halmaï-Voisard  



  • Christophe Guberan  



  • Margo Clavier  



  • Sebastiano Gallizia
  • Bruno Pauli Caldas
  • Chiara Torterolo  



  • François Ader
  • Matteo De Carlo
  • Max Dressendörfer
  • Oriana Gonzalez
  • Alice Graff
  • Titouan Longatte
  • Maëlle Roten
  • Joab Schneiter
  • Noah Stanley
  • Gaia Vital



  • Romaine Delaloye  



  • Jasmine Deporta
  • Marvin Merkel  
  • Michaël Pica


Graphic Design:

  •  Benoît Brun



  • Anthony Guex



  • FREITAG lab. ag

It was a pleasure to welcome you to the House of Switzerland Milano 2024!

See you next year at the Milano Design Week! Save the date: 7.–13. April 2025

What’s all about?

At the 2025 Milano Design Week, the Swiss Arts Council Pro Helvetia and Presence Switzerland will once again showcase the wealth of Swiss-related talents from the world of contemporary design.Under the theme of “Collaboration” and how it nurtures design, the collective exhibition will bring together emerging designers, studios, universities, brands, and galleries.

While giving a physical platform to the Swiss design industry, the initiative seeks to give visibility and connect its players with the international design industry.

Do you want to join the 2025 edition?

The Open Call for projects will open at the end of Summer. Just as the previous years, the selection will be curated by an external jury.

Visit the 2024 edition
Visit the 2023 edition

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Casa degli Artisti
Corso Garibaldi 89/A
Via Tommaso da Cazzaniga
20121, Milano, IT

Opening hours
10am – 8pm


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