4321-Market, launched by ECAL alumni in Seoul in 2020, is a market that opens yearly around the holiday season where the public meets new products designed by emerging designers. In 2023, for the occasion of the 60th anniversary of diplomatic relations between Korea and Switzerland, 20 designers have collaborated and contributed by crafting unique souvenirs that symbolize both countries around the theme of "blooming friendship between Switzerland and Korea”. These souvenirs serve as tangible reminders, capturing the essence of joyful moments experienced during travels in each other's country.

With the support of the Embassy of Switzerland in the Republic of Korea.

Swiss-based Designers: 

• Victor Moynier & Amandine Gini
• Anne Bachmann
• Nina Treichler
• Kevin Dizami
• Anthony Guex
• Eva-Maria-Beer & Flavia Brändle
• Laurin Schaffner & Kosha Ahmadi
• Milagros Rodriguez

Korea-based Designers:

• Chelsea Jihong Park
• Yesul Jang
• Mingoo Yoon
• Minoh Song
• Yeyeon Park
• Youjeong Jeong & Jakob Reuter
• Soyoung Kim
• Seungmok Lee