Led by one of the guiding principles of the FREITAG manifesto ‘we prefer access over ownership’, this project focuses on having access to products versus owning and maintaining them. This model makes particularly good sense with travel bags, and FREITAG is continually experimenting with different loan offers. For this year's Milano Design Week, the Zurich-based brand has come together with ECAL Bachelor Industrial Design students, under the guidance of designer Christophe Guberan, to create a series of enjoyable yet practical product cases that embrace those values of sharing and community. This project also addresses wider issues of our consumption habits and concentrates on solutions which contribute towards a more virtuous circular economy. And, in responding to the theme, it reflects on the circularity of joy itself and how it is passed on from creator to its users, altering the consumption experience.

Credits

ECAL Director: 

• Alexis Georgacopoulos  

Head of Bachelor Industrial Design: 

• Stéphane Halmaï-Voisard  

Tutor: 

• Christophe Guberan  

Deputy: 

• Margo Clavier  

Assistants: 

• Sebastiano Gallizia
• Bruno Pauli Caldas
• Chiara Torterolo  

Students: 

• François Ader
• Matteo De Carlo
• Max Dressendörfer
• Oriana Gonzalez
• Alice Graff
• Titouan Longatte
• Maëlle Roten
• Joab Schneiter
• Noah Stanley
• Gaia Vital

Communications: 

• Romaine Delaloye  

Photography/Video: 

• Jasmine Deporta
• Marvin Merkel  
• Michaël Pica

Graphic Design:

•  Benoît Brun

Scenography: 

• Anthony Guex

Partner:

• FREITAG lab. ag